Beyond THE FUTURE: The ONE Campaign

You’ve seen the white wristbands, the slick photos of (very) high-profile celebrities, maybe even checked out the comprehensive ONE Campaign site. Now watch the thirty-second spot that’s making its way around the Internet, add a link to your own site, maybe even buy a few of those wristbands or a hip t-shirt or even copies of the book that complements the ad. Whatever you do, take one minute to read about the historic Campaign to Make Poverty History, then take one more to add your e-John Hancock to the ONE Declaration to fight global AIDS and extreme poverty.

Founded by an impressive array of organizations that includes Bread for the World, CARE, International Medical Corps, International Rescue Committee, Mercy Corps, Save the Children US, World Concern, and World Vision, the ONE Campaign works closely with the National Basketball Association, Rock the Vote, and the Millennium Campaign and is supported by Bill and Melinda Gates and the Bill & Melinda Gates Foundation.

“We believe that allocating an additional ONE percent of the U.S. budget toward providing basic needs like health, education, clean water and food, would transform the futures and hopes of an entire generation of the poorest countries.” This is more than a slick ad campaign, folks. Jump in and see how you can help, one step at a time. You can start by clicking here.